What is Research?

The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions. (Oxford Languages)

Primary Research

Primary research is any type of research that you collect yourself for example surveys, questionnaires and interviews. This type of research is useful as you can find information more useful to your circumstance.

Secondary Research

Secondary Research is when you gather already existing information from materials such as books, websites and videos. This type of research is much easier and cost-effective (on a larger scale) as it makes use of already existing data.

Why is research SO important to media?

Research is vital to media because it is used to find exact information on a certain type of market for a business to find the target audience. There is no point producing a show if there isn't a viable outlet for it. You also want to research your target audience so that you can appeal to them the most.

Quantitative Data

Quantitative research gathers numerical data to be ranked or used in graphs or tables. These could be used for views of different shows or age of viewers. 

Qualitative Data 

This type of data can be recorded and observed. Qualitative data is non-numerical in nature. It can be recorded through a 1 to 1 interview, focus groups and other similar methods.

Legal & Ethical Considerations

Legal considerations are that you consider the law when in production, for example, overworking staff or the contents of the production aren't pro-illegal activities. Ethical considerations are whether you should make the production, just because you can doesn't mean you should.

Market Research

This is when the business gathers information about the specific market and customers: who they are, what they need and what they have. Market research helps to identify and analyze the needs of the market, the market size and the competition.

Audience Research

This type of research is conducted on specific audience groups to gather information about their attitudes, knowledge, interests, preferences, or behaviours with respect to prevention issues. This is an important business strategy used to help the company market its products well through the use of well-thought-out advertisements.

Production Research

Production research is always needed when developing a new product. It is research to help give information on the characteristics of the product. It focuses on the production of a product, like finance, location, crew and equipment (cameras and lights etc). 

Nichehacks (2019)

Regulatory & Professional Bodies

BBFC

The British Board of Film Classification (BBFC) is an independent regulator which chooses the age ratings for films, videos and websites. They gather primary information through the use of focus groups and surveys every four to five years and use that information to see what the public thinks what is appropriate for people of all ages. Since 1912 they have been classifying age ratings for films and they started for video and tv in the 1980s.

ASA

The Advertising Standards Authority (ASA) was established in 1962 and since then they have kept advertising "legal, decent, honest and truthful". They handle complaints from both the public and the industry and assess them to determine the most appropriate course of action. The ASA would then contact the advertiser when a complaint may indicate that an advert may have broken guidelines.

OFCOM

The Office of Communications (OFCOM) regulates the communication services we use every day like mobile services, broadband and home phone. For example, they protect viewers from harmful messages on tv and radio. They also oversee the universal postal service and ensure they are the prices are the same across the UK and make sure that letters are collected 6 days a week and parcels 5 days a week.

BBFC Classification Guidelines (2019)

How to use different camera angles task

I had to watch three videos on my subject and analyse them.

Ultimate Guide to Camera Angles: Every Camera Shot Explained [Shot List, Ep. 3] - StudioBinder

I really liked this video because it showed lots of examples from films. The speaker's voice is really clear and he explains the different angles well. The video is 14 minutes long but is separated using timestamps which are helpful if you only needed to look at one type of angle covered in the video and use pauses to help the information to be more digestible to the viewer. I also enjoyed the music used in the video as it wasn't distracting but gave the video more energy. They have their own shot listing software which I may use in future projects.

How To Make A Shot List for your YouTube videos in 2020 | Create the perfect storyline - Rob Tha Creative

Rob starts the video explaining why shot lists are important in film making. He says that it makes filming a whole easier, efficient and more professional. I like that he uses and explains his work and when he has used different angles because it shows that you don't need lots of money and equipment to make high-quality videos. I don't think that the thumbnail looks enticing and represents the video well but I enjoyed the video and learnt a lot about using camera angles for more homemade content like vlogs and "how to" videos. 

12 CAMERA ANGLES to Enhance Your Films - Parker Walbeck

Wow! This video really made me think about how I should different camera angles in my "How to" video. I really like the examples they showed as they made the camera angles seem so simple but made the scene look amazing. They explained the basics in a lot of detail and it helped me to understand the reasoning behind certain shots that I didn't before. The video is really good at showing examples as they made examples specifically for the video as well as integrating some of their past work. I also like that it shows what not to do which the other videos didn't seem to do because it gives me more information for when I'm working on my own projects.